Instagram is quickly becoming a focal point for brands looking to use social media to connect with current and potential new customers—and for good reason.
Dubbed the “king of social engagement” by Forrester Research, the top brands on Instagram are seeing a per-follower interaction rate of 2.3 percent, which far surpasses the engagement rate these brands are seeing on both Facebook (0.2 percent) and Twitter (0.02 percent).
With high engagement rates and over 400 million active monthly users, it comes as no surprise then that gaining more Instagram followers is a high priority for any business using the platform.
