Likes have been an important part of influencers’ businesses and the removal of Instagram likes has impacted them both positively and negatively. Due to this change, we can see them moving to new platforms.
In November 2019, Instagram CEO Adam Mosseri provided an official statement of expanding the test of hiding “likes” to more markets around the globe. The statement came months after the initial implementation of the idea in countries like Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. Currently, it is being tested in India as well and only a few accounts can see this feature in their accounts.