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How AMP technology can upgrade your email campaigns

August 22, 2019

It enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. To view extra photos or scroll through price offers, customers no longer need to download the site page, open a new tab or click on the link – now they can do it without leaving the email body. Supported by Gmail and and adapted by major online platforms, it will soon extend to other email clients and brands.