By most measures, Facebook is winning at serving you lots of colorful, blaring ads every time you check your newsfeed on your smartphone.
The social network now pulls in nearly three quarters of its revenue from smartphone and tablet ads, and nearly half a billion of its users log in exclusively from phones and tablets.
So it’s no surprise that the company is placing big bets on doing even more mobile ads. On Tuesday, Facebook product head Chris Cox unveiled a new vision for a visually engaging, interactive mobile ad format at the annual week-long Cannes advertising festival in southern France.
