Google has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will serve as an open source.
Publishers will soon have another platform to distribute their content: Google’s “Accelerated Mobile Pages (AMP),” which the company announced this morning at an exclusive press breakfast in New York City.
The AMP project is designed to improve the performance of the mobile web. It relies on AMP HTML, a new open framework that allows websites to build lightweight pages so rich content – such as video, animations and graphics – can load instantly, according to Richard Gingras, head of news products at Google.
