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4 trends that will change your marketing communication in 2016

4 trends that will change your marketing communication in 2016

December 23, 2015

Via: itCurated
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According to the 2015 Meaningful Brands research by Havas, most people would not care if 74% of all brands disappeared for good. This should be a wake-up call for the majority of brands. The marketing landscape is continuously changing and digital technology is developing faster than ever. It will come as no surprise, that some businesses fail to keep up with these trends.

Most of the problems that brands face nowadays result from problems in marketing communication. Many marketers have not updated their strategies to today’s consumers who are more demanding in terms of customers service, less loyal to favorite brands and more resistant to traditional marketing messages.

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