With the next wave of EU data privacy laws kicking in, Meta’s developing a new set of options for EU users only that would enable them to opt out of personalized ads, while the company’s also considering banning political ads in Europe entirely, as it works to bring itself into line with the updated rules.
The first element would enable EU users to restrict their ad targeting exposure to broad categories only, like age and general location, which could reduce the effectiveness of Facebook and IG ads in the market.
