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Meta Announces Facebook Reels API to Enable Reels Sharing via Third Party Apps

September 19, 2022

Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools.

That will complement the Instagram Reels API, which Meta launched back in June.

As explained by Meta:

“We realize that many creators and brands rely on third-party tools when creating Facebook Reels and we want to enable simplicity and ease of sharing video content from their tool or app of choice through the ‘share to reels’ feature.”

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