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Key features putting e-commerce personalization at the top of the retail agenda

The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected they are also becoming more informed, demanding and unpredictable.

Given the wide range of options consumers have online, retailers are finding that the key to converting their visitors into loyal long-term customers is real-time AI-driven e-commerce personalization.

Through the use of Artificial Intelligence and machine learning, intelligent e-commerce personalization platforms are able to analyze customers’ behavior, learning their habits and enabling retailers to deliver automated, personalized recommenders within search results, promotional and personalized banners and on-page recommendations in real-time.

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