If you’re a marketer (or a marketing technology vendor) banking on personalization strategies for acquiring new customers and retaining existing customers, recent numbers and research findings can be scary:
- 80% of marketers will abandon personalization by 2025 because of lack of ROI and/or the perils of customer data management.
- Only 5% of brands fully curate home pages based on the individual browser.
- The most common challenge with Account-Based Marketing is delivering a personalized experience.
- Only 16% of organizations are actually deriving benefits from personalization.