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Is Time To Refine or Scale Back Your Marketing Personalization Efforts?

November 20, 2020

Via: CMSWire

If you’re a marketer (or a marketing technology vendor) banking on personalization strategies for acquiring new customers and retaining existing customers, recent numbers and research findings can be scary:

  • 80% of marketers will abandon personalization by 2025 because of lack of ROI and/or the perils of customer data management.
  • Only 5% of brands fully curate home pages based on the individual browser.
  • The most common challenge with Account-Based Marketing is delivering a personalized experience.
  • Only 16% of organizations are actually deriving benefits from personalization.

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