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iPhone X price premium fears overblown, strong demand continues in U.S., China

iPhone X price premium fears overblown, strong demand continues in U.S., China

December 18, 2017

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Amit Daryanani from RBC Capital Markets compiled a detailed consumer survey in China. Of the respondents, 62 percent of the respondents were interested in buying the high-end iPhone X, versus 28 percent in the company’s U.S. survey.

Additionally, the higher capacities for all iPhones were preferred, with 66 percent of the potential iPhone X buyers looking at the 256GB model. Additionally, 64 percent of the iPhone 8 family purchasers, and 75 percent of iPhone 7 buyers were looking at the highest storage capacities.

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