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Instagram’s Chief Says it Will Halt its Full-Screen Format Test, Scale Back AI-Recommended Posts

July 28, 2022

Okay, well need to take a step back for a moment here.

Earlier this week, Kylie Jenner shared a post with her 360 million Instagram followers in support of a new petition to ‘Make Instagram Instagram Again’, and revert the app back to how it was before the platform began inserting much more video and recommended content into people’s home feeds.

That petition, which now has more than 225k supporters, calls on Instagram to:

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