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Instagram tests Subscription tools for creators

January 21, 2022

Instagram is currently testing a new Subscription option for creators on the app with a handful of select creators.

The option provides a new opportunity for monetisation for users who regularly share custom content and may be seen as an incentive or users posting content to its video platform IG instead of flocking to the competition.

A subscriber icon in form of a purple crown is being trialled. This highlights subscriber views on Stories.

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