Social media has changed the way we communicate with each other, including how businesses communicate with their target audience. The popularity of these platforms has rapidly made social media, in general, an essential tool for marketers across industries. However, one social media platform has completely changed the world of digital marketing because of its influence on both customers and brands: Instagram.
In the last few years, Instagram has created new sub-genres, careers, and businesses and revolutionized the way people see businesses. Instagram is a strong force that marketers can’t afford to ignore anymore.