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Instagram Expands Live Stream Badges to All Eligible Creators in the US

November 16, 2021

After rolling them out to selected creators over the past few months, Instagram is now making its badges in Instagram Live broadcasts available to all eligible profiles in the US.

As you can see in the second image above, Instagram’s live-stream badges appear alongside comments when the commenter has paid to add ‘extra flair’ to their contribution.

The badges can be purchased from Instagram – ranging from $0.99 for one heart, to $4.99 for three – with the revenue generated going back to the creator (after any fees). That provides a means to both offer direct financial support to your favorite streamers in the app, while also giving viewers a way to highlight their comments, which could then give the streamer more reason to acknowledge them and interact.

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