The majority of shoppers have moved from desktop to mobile. And, we know that the conversion rate for mobile shoppers on a responsive site is about a third of what it is from desktop shoppers. However, for innovative retailers trying modern web technology like Progressive Web Apps, there aren’t a lot of benchmarks. Until now.
As more and more companies move towards Progressive Web Apps (PWA), they want to be able to compare their metrics to industry averages and identify opportunities to improve their customer experience.