Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. With the launch of Media Studio in 2016, Twitter gave brands a single repository to manage all of the associated media used in any of a brand’s profiles — whether it’s one channel or multiple.
Since it launched Media Studio, Twitter has slowly been rolling out new functionality to provide marketers with further data and analytics into their marketing performance. Insights is one such tool, providing marketers a look at their top tweets, most recent tweets and more.
