From recent feature rollouts to off the chart viewership numbers, TikTok has eclipsed a number of social platforms in key engagement areas, such as retention rate and active collaboration features like duets and stitches.
Best-in-class brands leverage TikTok’s native tools, editing features, ad formats and ecommerce capabilities to maximize reach and facilitate purchase. In fact, 84% of the top 50 brands ranked in Gartner’s latest Social Media Benchmarks Digital IQ had a TikTok profile as of November 2021.
However, there are still many high-performing brands that are either underinvesting in their brand TikTok pages or ignoring the platform altogether. What does this mean for digital marketing leaders?
