Google’s Area 120 team, an internal incubator that creates experimental apps and services, has launched Keen: a would-be Pinterest rival that draws on the search giant’s machine learning expertise to curate topics. Available today on the web and Android, co-founder CJ Adams says Keen aims to be an alternative to “mindlessly” browsing online feeds.
“On Keen […] you say what you want to spend more time on, and then curate content from the web and people you trust to help make that happen,” writes Adams in a blog post. “You make a ‘keen,’ which can be about any topic, whether it’s baking delicious bread at home, getting into birding or researching typography. Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved.”
