Private social networks are the latest addition to the basket of communication channels, and customers are choosing them in droves. Brands want to be a part of it, but unfortunately, the familiar “social media marketing” tactics will have the opposite effect. To get it right, brands need to understand the culture and purpose of these spaces and create a new CX paradigm for that context.
What Are Private Social Networks?
Platforms like Discord, Slack, Telegram, Whatsapp, Facebook Messenger, Twitch and Mastodon offer a no-code way for anyone to gather like-minded people into private, member-only spaces.
