Over the past year, online shopping has become more popular than ever before, with the influence of the pandemic leaving an everlasting effect on how we choose to shop. With this in mind, social platforms have had to adjust their technology to meet the high demands of users, trying to make shopping experiences as simple as possible. From Facebook to Pinterest, e-commerce ads are growing. Learn about the latest features below.
Facebook has been ahead of the game for years when it comes to retail advertising, first beginning with the build of the shopping catalog and feeding it into dynamic remarketing ads, and then developing collection ads.