Over the past few years, financial service organizations have embraced social selling programs and employee advocacy. Those integrating the data they have generated by their financial services social media strategies into a single source of customer truth are flourishing.
Social media is sometimes perceived as less relevant in financial services compared to other channels such as search, display, and aggregators. There are well-rehearsed objections to investing more in social media in financial services. However, we will see by the examples in this section that creative options are possible within the constraints of compliance.