Facebook is killing Snapchat with the format it created

May 21, 2018

After introducing Stories in 2013, Snapchat’s most prominent feature has really come into its own in the past two years.

In 2016, Facebook poked the proverbial bear by making off with Snapchat’s signature feature. Drawing the ire of the internet in the process, it didn’t take long to expand into other Facebook-owned properties, like Instagram and Whatsapp. Now, some 14 months later, Stories has really become a force in the ever-shifting social media landscape. Unfortunately for Snapchat, this didn’t happen on its platform.

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