Domino’s has long billed itself as a “e-commerce company that sells pizza,” and its latest ordering innovation speaks to that mindset. By integrating with Apple CarPlay, the pizza chain can capture a portion of the rapidly growing in-car commerce market as more consumers drive connected cars and use their functionality during their commutes.
The pizza chain is pitching the CarPlay integration — one of the first QSR brands in the U.S. to do so, according to the release — as a differentiator from its competitors that rely on drive-thru ordering.
