If you needed reminding that TikTok has been the most downloaded app for essentially all of the past 18 months, and is still surging in popularity and usage amongst younger audiences, this is probably a good prompt.
As spotted by app researcher Alessandro Paluzzi, Instagram appears to once again be looking to nullify its video rival with a new test of a TikTok-style vertical content feed for Explore, which, once entered, would enable you to swipe through Instagram’s content recommendations, and swipe across on multi-image posts.
