Joanna Coles is the editor-in-chief of Hearst magazine Cosmopolitan, which is one of 20 publishers that operate their own channels with Snapchat’s Discover section in the U.S. She’s also on Snapchat’s board. So she has a better idea than most of what the mobile app has in store for media companies. Apparently that includes opening up e-commerce stores on Snapchat.
Hearst’s other Snapchat Discover channel, Sweet, which only exists on Snapchat, “will evolve to an e-commerce platform so eventually you will be able to buy from it,” Ms. Coles said on stage at Re/Code’s Code/Media conference in Laguna Niguel, California, on Wednesday.
