The one downside to e-commerce is an inability to actually hold, feel and tangibly inspect a product before you buy. This can often lead to customer dissatisfaction upon product delivery if product photos don’t properly communicate the product color, fabric, fit, etc.
A poor customer experience in this area is difficult to overcome. Your brand will lose consumer trust and loyalty –– replacing it with a negative online experience. Likely, this customer will take to social media to explain their frustrations –– and rightfully so. After all, when you spend money with a brand on a product, you expect to receive a very similar version of the image you saw online.
