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Apple edges out Samsung on Q4 European smartphone sales

February 26, 2021

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Despite the European smartphone market plummeting overall in 2020, Apple’s sales in the region were similar to its 2019 numbers — finishing the year strong with the iPhone 12.

Apple sold the most smartphones in the final quarter of 2020. The company reportedly moved 15.7 million iPhones in Q4 2020, leading to a first-place 30% market share. Samsung was second, carrying 29% of the market on 15.5 million smartphone sales.

Apple’s 2020 sales were only slightly lower than the firm’s 2019 numbers. The company’s units sold were nearly flat despite the overall European smartphone market falling 14% year-over-year. The COVID-19 pandemic was the primary culprit, leading to both supply and demand issues.

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