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App Annie: Mobile ad spending will rise 20% as at-home becomes new normal

November 12, 2020

The predicted growth in mobile advertising reflects the increased amount of time people are spending on their smartphones, using apps to handle a broader range of tasks. The overall time spent in apps rose 25% worldwide in Q3 from a year earlier, giving mobile marketers a greater chance to engage consumers or to reach them through in-app advertising. The promotional activity is important to almost every kind of business with an app, including retailers, game developers, social media companies and streaming platforms.

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