Category: Website analytics

Technology, Website analytics

That’s the Way the Cookie Crumbles

January 14, 2021

Via: CMSWire

The COVID-19 pandemic has thoroughly disrupted many things, including the digital world. Every industry and consumer now recognize the importance of digital channels and experience. Zoom has become our default handshake and remote work is now a mainstay. However, because […]

Technology, Website analytics

When Personalized Enterprise Search Results Are Hidden in a Black Box

January 13, 2021

Via: CMSWire

We all like receiving a personalized service, whether it is being recognized by the Maitre d’ at our favorite restaurant or having a range of books offered to us by Amazon when we are looking for a specific title. Sometimes […]

Technology, Website analytics

What affiliate marketers have missed about Google Analytics

January 5, 2021

Via: Searchenginewatch

Google Analytics is a powerful tool that provides valuable insights for anyone managing a website. In this article, I will discuss how to use Google Analytics for your affiliate marketing campaigns. I will then show you how to use third-party […]

Platform development, Technology, Website analytics

How to Sell Customers on the Benefits of AI-Powered Customer Support

October 21, 2020

Via: CMSWire

Only 10 years ago, artificial intelligence (AI) was just a lofty concept for consumers, appearing in pop culture references or fleeting news stories. Today, it pervades every corner of life, from Siri on our iPhones, to smart home security systems, […]

Tech News, Technology, Website analytics

Cultural CRM-ization

April 29, 2020

Via: Ecommerce Times

You can reduce the story of CRM to a lot of things, especially its many component parts. Social networking, cloud computing and analytics are mentioned often. We don’t need an exhaustive list, but if we stop there I think we […]

Technology, Website analytics

5 Signs Your Analytics Dashboard Needs an Update

February 5, 2020

Via: CMSWire

When was the last time you updated your analytics dashboard? Too often, we think a dashboard needs very little adjustment over the course of its use. The truth is an analytic dashboard’s value can expire over time like milk, with […]

Technology, Website analytics, Website design and optimization

How to improve your website ranking in 2020

January 10, 2020


There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search engines rank websites to determine which websites are the best for […]

Technology, Website analytics

Google Analytics glitch in an ad-filled internet

December 27, 2019


A strange disparity Whilst collecting our monthly KPIs I came across an interesting error. One of our KPIs, demo requests, which we track in two ways – with Google Analytics events and through a custom Zapier integration that inserts the […]

Technology, Website analytics

An Introduction to Google Search Ads Lead Forms

December 18, 2019

Via: CMSWire

In late October, Google rolled out a lead form extension for its search ad campaigns. Online lead forms remain an important means for businesses to gather preliminary information from customers. In their earliest iteration, lead forms were designed for customers […]

Technology, Website analytics, Website design and optimization

B2B ecommerce: start with a plan

December 16, 2019

Via: Get Elastic

When your organization is venturing into new and uncharted ecommerce territory, it’s nice to have some guidance or insights into what to expect and more importantly what NOT to do. Thanks to her years of experience and learnings implementing several […]