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Category: Marketing technology


Marketing technology, Technology

5 reasons CMOs should care about their commerce architecture

April 18, 2019

Via: Get Elastic

Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being […]


Marketing technology, Technology

The Goals and Benefits of a SaaS Marketing Strategy

April 17, 2019

Via: CMSWire

How do you market a product that has no physical presence? Or something that is constantly changing? These are the challenges SaaS marketers face on a daily basis. But, if you are able to perfect your SaaS marketing strategy, you […]


Marketing technology, Technology

Converting customers is main content goal for B2B marketers

April 15, 2019

Via: Smart Insights

Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. This is according to a new report from Walker Sands Communications. However, […]


Marketing technology, Technology

The Power of Influencer Marketing

April 5, 2019

Via: Ecommerce Times

Influencer marketing, which sprouted from the burgeoning social media sphere, is one of the fastest-growing ways to get a message out there. It uses the popularity of people dubbed “influencers,” who have many followers and a wide reach, to market […]


Marketing technology, Technology

4 steps to create a unified ecommerce strategy

April 4, 2019

Via: Get Elastic

Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges. Ensuring consistent messaging across many channels is one thing, but doing so while dynamically pricing, generating contextual bundles […]


Marketing technology, Technology

3 digital marketing strategies to help promote your medical practice

March 27, 2019

Via: Smart Insights

The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise Expanding the reach of your business via digital marketing is a no-brainer, which is why […]


Marketing technology, Technology

Understanding the impact of culture on marketing content

March 19, 2019

Via: Smart Insights

You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of culture. The way a person acts, interprets or responds to different situations will be, to […]


Marketing technology, Technology

Technology changing consumer behaviour is biggest marketing trend

March 18, 2019

Via: Smart Insights

The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer the biggest opportunities and challenges in digital marketing. A new survey from ClickZ found that over half (50.7%) of US marketers believe […]


Marketing technology, Technology

Incorporate progressive web apps into your social media marketing

March 12, 2019

Via: Smart Insights

Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. I mean, even with all the negative hype about social media tactics, popular platforms like […]


Marketing technology, Technology, Website design and optimization

Build an intent-based SEO strategy for your e-commerce brand

March 6, 2019

Via: Smart Insights

I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth. Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads. If you are focusing on […]