Top

Category: Marketing technology


Marketing technology, Technology

What is API Management (And Why Do I Need It)?

January 11, 2021

Via: CMSWire

APIs are crucial participants in the digital world, and without them, most software applications wouldn’t function as we expect. They enable applications to access data and interact with each other, allowing them to share their services. By sharing this data, […]


Marketing technology, Technology

Improving the Customer Experience: Should You Invest in a CDP or a CRM?

January 8, 2021

Via: CMSWire

Many brands are revisiting their customer experience initiatives, and are looking into investing in either a customer data platform (CDP) or customer relationship management (CRM) platform. The question is, what are the basic functions of CDPs and CRMs, which would […]


Marketing technology, Technology

Fools Rush In: Think Through Digital Transformation Strategy in 2021

January 4, 2021

Via: CMSWire

A number of digital transformation trends have become established as we enter the new year. It is clear, for example, that many people will continue to work from home for the foreseeable future, and that a large portion of them […]


Marketing technology, Technology

Need to step up your social media marketing? Follow this recipe

December 30, 2020

Via: Searchenginewatch

Before the coronavirus pandemic, navigating social media marketing was like trying to make your way through a bustling metropolis. It was noisy, full of ads, and generally oversaturated. After a while, all the scrolling turned into a fuzzy blur. It […]


Marketing technology, Technology

What to expect from SEO in 2021?

December 28, 2020

Via: Searchenginewatch

From the humble beginnings of the Internet and online advertising, we’ve reached an era where the Internet is an essential communication tool, and online advertising is valued at more than 400 billion dollars a year, more prominent than even the […]


Marketing technology, Technology

SEO Trends 2021: What every marketer should know

December 23, 2020

Via: Searchenginewatch

Digital marketing has emerged as the most powerful form of marketing in the current era. With more than 4.66 billion internet users as per the 2020 report by Statista.com, there is no doubt an immense potential for businesses to capitalize […]


Marketing technology, Technology

Forward and reverse path customer clickstream analysis in Google Analytics

December 22, 2020

Via: Smart Insights

I don’t know whether you have heard of the forward and reverse path clickstream analysis technique? It’s a shame path analysis isn’t so well known as say funnel analysis, since it’s a strong analysis technique to help understand customer journeys […]


Marketing technology, Technology

Seven smart ways to upgrade your ecommerce content marketing strategy

December 17, 2020

Via: Searchenginewatch

One of the best ways for ecommerce businesses to enhance their business presence is via content marketing. Around 92% of businesses consider content as their business asset. It’s no wonder that content marketing can offer up to three times more […]


Marketing technology, Technology

E-Commerce Working Beautifully for the Cosmetics Industry

December 17, 2020

Via: ECT News Network

Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile […]


Marketing technology, Technology

How to Operationalize Marketing-Led CX for Marketers at Every Maturity Stage

December 15, 2020

Via: CMSWire

I’m passionate about the marketing-led customer experience (MLCX) and have written extensively about why now is the time for marketers to lead CX. Marketers own more of the customer journey, invest more heavily in technology, and have a deeper understanding […]