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Category: Marketing technology


Marketing technology, Technology

Personalized content is big social media trend for 2019

February 4, 2019

Via: Smart Insights

Personalizing your social media strategy is key to success in 2019, according to Hootsuite’s Social Media Trends research. Highlighting five of the top trends for the year ahead, Hootsuite found that rebuilding trust is a big must, which could be […]


Marketing technology, Technology

Five growth hack ideas for SEO

February 1, 2019

Via: Searchenginewatch.com

For a company, these experiments can be across marketing funnel, product development, sales segments, and so on. While traditional marketing is costly, growth hacking is a low cost alternative. Entrepreneur Sean Ellis coined the term “Growth Hacking” in 2010, although […]


Marketing technology, Technology

15 Applications of Artificial Intelligence in Marketing

January 31, 2019

Via: Smart Insights

AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range […]


Marketing technology, Technology

How many different types of marketing plans does a business need and why?

January 28, 2019

Via: Smart Insights

Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your strategy and structuring it can be difficult. Especially since there are so many different types of plans within marketing […]


Marketing technology, Technology

3 Tools to Make Your Marketing Life Easier

January 22, 2019

Via: CMSWire

When you work in a startup, almost everyone is forced to wear many hats. It’s a byproduct of trying to optimize progress, amplify market position, and manage investment capital wisely. In our company, everyone plays a role in creating brand […]


Marketing technology, Technology

45% of marketers say over half of campaigns are content-led

January 21, 2019

Via: Smart Insights

Content marketing is being viewed as the future of marketing, according to research conducted by the World Media Awards 2019. Marketing that’s driven by content is on the rise with almost half (45%) or marketers saying that over 50% of […]


Marketing technology, Technology

The hidden dangers of planning a content marketing campaign

January 17, 2019

Via: Smart Insights

While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can cause your campaign to fail before it starts generating meaningful results. Content marketing […]


Marketing technology, Technology

How to automate yourself to success in PPC

January 16, 2019

Via: Searchenginewatch.com

Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to disappear entirely. However, Google, in particular, have been investing massive sums in machine learning so […]


Marketing technology, Technology

How to scale your social media marketing to build traffic and leads

January 14, 2019

Via: Searchenginewatch.com

I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about human connections. There are also many people who don’t believe you can attract any substantial amount […]


Marketing technology, Technology

8 Ways to Support a Customer-Obsessed Culture

January 10, 2019

Via: CMSWire

Companies that care about their customers may not be able to truly deem themselves “customer-obsessed.” They may think or say they are because they focus on great products and great service. But the moniker of customer-obsessed goes deeper than that, […]