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Category: Marketing technology


Marketing technology, Technology

The DX-CX Tech Conundrum: Where Does One End and the Other Begin?

October 9, 2018

Via: CMSWire

When I heard that the CMSWire editorial topic for this month was “The Modern DX Stack: From Out-of-the-Box to Homegrown and Everything in Between,” the “everything in between” part grabbed my attention immediately. Why? Because the distinction between digital experience […]


Marketing technology, Technology

8 Ways to Justify Your Social Media Marketing Program

October 9, 2018

Via: CMSWire

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier? Some say social media marketing success […]


Marketing technology, Technology

How Mature is Your International Marketing Strategy?

October 5, 2018

Via: CMSWire

From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t buy what they don’t understand, but language […]


Marketing technology, Technology

Is Your Email Marketing Ready For An AI makeover?

October 3, 2018

Via: Smart Insights

Are you looking for something that gives you the edge and helps take email campaign performance to the next level? So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve […]


Marketing technology, Technology

Marketing Certifications That Can Help You Earn More

October 2, 2018

Via: CMSWire

Digital marketing is currently ranked as one of the hottest career sectors to work in. The US Bureau of Labor Statistics reports that market research analysts and marketing specialist, each with an average median salary of $62,000 or more, are […]


Marketing technology, Technology

Social Media Marketing Planning + Alignment with other Channels

September 27, 2018

Via: Smart Insights

This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media; in this blog, I discuss how social needs to work as part of […]


Marketing technology, Technology

Creating your social media content strategy and plan

September 25, 2018

Via: Smart Insights

Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance […]


Marketing technology, Technology

Digital Marketing tips for the automotive industry

September 25, 2018

Via: Smart Insights

To make the benefits of online marketing more concrete, let’s consider some common goals for auto dealerships The automobile industry has come a long way — and not just in terms of technology. At the beginning of the millennium, those […]


Marketing technology, Technology

Data Management, Analytics, And A New Era of Growth For Midsize Companies

September 24, 2018

Via: DigitalistMag

Money, time, employees, and resources – these are in short supply for a lot of midsize businesses. But many of them are overcoming those limitations by tapping into their abundance of data to channel their passion, genius, and perseverance into […]


Marketing technology, Technology

Four Steps To Improve Your Digital Customer Experience

September 21, 2018

Via: DigitalistMag

As the digital era continues to evolve, machine learning, artificial intelligence, IoT, analytics, and other technologies are all great components to run an even more successful company. When thinking about what truly makes a company prosper, though, there is a […]