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Category: Marketing technology


Marketing technology, Technology

5 Considerations for Your Omnichannel Marketing Strategy

June 29, 2020

Via: CMSWire

COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel innovators and those […]


Marketing technology, Technology

Brian Beck on Pricing Strategies to Manage Channel Conflict in B2B Commerce

June 29, 2020

Via: Get Elastic

Channel conflict is largely centered on product price When a manufacturer or brand sells directly to the end user of the product, they always have more overall margin to work with. Manufacturers have the ability to sell products at a […]


Marketing technology, Technology

How AI Is Tackling Marketers’ Top Video Management Challenges

June 11, 2020

Via: CMSWire

There’s no getting around it — video has become a critical component of a marketer’s content toolbox. With 55% of people worldwide watching online videos every day, it’s an opportunity that no marketer can pass up. Short video formats, in […]


Marketing technology, Technology

Digital marketing during COVID-19 times: Data-driven insights

June 10, 2020

Via: Searchenginewatch

We can see and feel the impact of COVID-19 on a company of any size. By now, many have refactored their business logic by cutting expenses as much as practical, offering contactless delivery options or curbside pickup, etc. Internet marketing […]


Marketing technology, Technology

Customer Success Should Begin Long Before the Contract Is Signed

June 5, 2020

Via: CMSWire

SaaS giveth and SaaS taketh away. The subscription economy changed the game for software companies, smoothing out otherwise lumpy business models and powering bountiful booking backlogs. But shorter contract terms mean that customers can easily defect, which is why SaaS […]


Marketing technology, Technology

If You’re Trying to Control the Customer Experience, You’ve Already Lost It

June 4, 2020

Via: CMSWire

Companies like to talk about being customer centric. The trouble is, the majority are doing more talking than listening. If you look at the most successful companies right now — Amazon, Instacart, Netflix — they’re successful in large part because […]


Marketing technology, Tech News, Technology

The AI Marketer

June 4, 2020

Via: CMSWire

When you think of a corporate hero, artificial intelligence (AI) probably isn’t the first knight in shining armor you think of. Yet, AI’s ability to simplify tasks traditionally handled by a human has made it a predominant component of corporations’ […]


Marketing technology, Technology

What COVID-19-Themed Commercials Show About Marketing in a Pandemic

June 2, 2020

Via: CMSWire

Building emotionally-resonant marketing campaigns was hard enough before COVID-19. Now, brands face a landscape fraught with questions: What are the right messages when the world has turned upside down? Are we being sensitive? What do people want to hear right […]


Marketing technology, Technology

How 3 CMOs Grapple With Budget Changes Due to COVID-19

June 2, 2020

Via: CMSWire

Here’s a non-shocker: U.S. marketing spend is falling and will continue to do so. And hundreds of thousands of marketers will be out of jobs. US jobless claims passed the 40 million mark last week, after all. Just how bad […]


Marketing technology, Technology

Data Management May Sound Boring But It’s Crucial for Marketing Success

June 1, 2020

Via: CMSWire

In the martech world, we’re faced with evolving technologies and strategies every single day. Each “next” thing that appears seems to be fancier, more promising and even, well, sexier than the previous one. But, has this made us lose sight […]