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Category: Marketing technology


Marketing technology, Technology

Your Marketing Launch Plan Is Missing a Critical Component: Strategy

August 16, 2019

Via: CMSWire

Some statistics are ubiquitous in marketing circles. Such as the one about half of all new businesses failing within the first five years. (And yes, there is some debate on how true it really is.) But if you think “half” […]


Marketing technology, Technology

Bridging the Marketing–Sales Gap with Content Marketing Strategies

August 15, 2019

Via: CMSWire

B2B marketers are publishing more content than ever before in an effort to help solve buyer’s problems and drive lead generation. However, once that prospect becomes a lead, content marketing principles often end for organizations. Most of a marketer’s work […]


Marketing technology, Technology

Content-Driven Experience Is the Need of the Hour

August 12, 2019

Via: CMSWire

Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed? Call it an implementation disconnect: companies tout the latest technologies without focusing enough on […]


Marketing technology, Technology

How to plan event-triggered automated email campaigns

August 12, 2019

Via: Smart Insights

Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new […]


Marketing technology, Technology

Automation Is Key to Delivering Consistent Customer Experiences

August 1, 2019

Via: CMSWire

Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Organizations are […]


Marketing technology, Technology

Is AI Poised to Make Bigger Play for Email?

July 31, 2019

Via: CMSWire

Steph Locke, CEO of Nightingale HQ, has 11 interviews scheduled for the next day in her Outlook account. A message arrives: does she need to book some time for herself as well? Well, actually she does, but Locke knows that […]


Marketing technology, Technology

Email signatures that drive conversions

July 30, 2019

Via: Smart Insights

Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if you want your email footer to bring […]


Marketing technology, Technology

12 critical KPIs for multichannel ecommerce

July 11, 2019

Via: Get Elastic

Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your […]


Marketing technology, Technology

How AI Is Determining The Future of SEO

July 9, 2019

Via: DigitalistMag

For the last few years, artificial intelligence (AI) and machine learning have been the most important trends in… well, many areas, from scientific research and healthcare to art and manufacturing. Of course, marketing in general and search engine optimization (SEO) […]


Marketing technology, Technology

5 benefits of content personalization for B2B marketers

July 5, 2019

Via: Get Elastic

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, […]