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Category: Marketing technology


Marketing technology, Technology

How to make online reviews one of your most powerful SEO weapons

June 10, 2019

Via: Searchenginewatch.com

Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. That’s […]


Marketing technology, Technology

True Marketing Personalization Takes Talent, Technology and Empathy

May 15, 2019

Via: CMSWire

According to a Harris Poll survey 63% of consumers in North America and the UK said they expect personalization from brands and retailers. Providing personalized experiences is a very real, very big challenge for marketers. It’s not easy and if […]


Marketing technology, Technology, Website design and optimization

Digital marketing strategy guide for B2B industrial manufacturers

May 9, 2019

Via: Searchenginewatch.com

I will explain it step by step on how to create a digital marketing strategy that you need to apply in order to get relevant traffic and to increase your ROI. B2B industrial manufacturers digital marketing tips: Collect important information […]


Marketing technology, Technology

5 ways to use Augmented Reality in your marketing strategy

April 30, 2019

Via: Smart Insights

Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented reality (AR) is an emerging trend […]


Marketing technology, Technology

Creating story-driven marketing messages: Interview with Bart Visser

April 24, 2019

Via: Smart Insights

In preparation for the Brand Marketing Summit Europe, we are continuing with our interview series. Our previous interview featured Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group. In this interview, we speak to Bart Visser to better understand what […]


Marketing technology, Technology

5 reasons CMOs should care about their commerce architecture

April 18, 2019

Via: Get Elastic

Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being […]


Marketing technology, Technology

The Goals and Benefits of a SaaS Marketing Strategy

April 17, 2019

Via: CMSWire

How do you market a product that has no physical presence? Or something that is constantly changing? These are the challenges SaaS marketers face on a daily basis. But, if you are able to perfect your SaaS marketing strategy, you […]


Marketing technology, Technology

Converting customers is main content goal for B2B marketers

April 15, 2019

Via: Smart Insights

Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. This is according to a new report from Walker Sands Communications. However, […]


Marketing technology, Technology

The Power of Influencer Marketing

April 5, 2019

Via: Ecommerce Times

Influencer marketing, which sprouted from the burgeoning social media sphere, is one of the fastest-growing ways to get a message out there. It uses the popularity of people dubbed “influencers,” who have many followers and a wide reach, to market […]


Marketing technology, Technology

4 steps to create a unified ecommerce strategy

April 4, 2019

Via: Get Elastic

Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges. Ensuring consistent messaging across many channels is one thing, but doing so while dynamically pricing, generating contextual bundles […]