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Category: Marketing technology


Marketing technology, Technology

Supply and Demand: A Moving Target for E-Tail Marketers

October 1, 2020

Via: Ecommerce Times

Marketers estimate that 61 percent of students started the new school year where they ended last school year — remotely. So why are retailers still featuring traditional school supplies online, offering discounts and promotions retroactively, rather than using real-time data […]


Marketing technology, Technology

Top 15 Chrome extensions for social media marketers

September 23, 2020

Via: Searchenginewatch

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless. This extension-packed list also boasts a wide […]


Marketing technology, Technology

Apple services could be offered in ‘Apple One’ bundle this October

August 13, 2020

Via: Apple Insider

Apple could be preparing to launch a new subscription offering that bundles together all of its services into one plan, with the alleged “Apple One” plan allegedly being readied for launch alongside the “iPhone 12” range. A combined bundle of […]


Marketing technology, Technology

Online Apple Store adds dedicated Apple Card payment option

August 11, 2020

Via: Apple Insider

Shopping on the online Apple Store just got slightly easier for Apple Card holders, as the virtual marketplace now provides a direct option to pay with the branded company card at checkout. While not a one-click solution, the addition of […]


Marketing technology, Technology

5 Considerations for Your Omnichannel Marketing Strategy

June 29, 2020

Via: CMSWire

COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel innovators and those […]


Marketing technology, Technology

Brian Beck on Pricing Strategies to Manage Channel Conflict in B2B Commerce

June 29, 2020

Via: Get Elastic

Channel conflict is largely centered on product price When a manufacturer or brand sells directly to the end user of the product, they always have more overall margin to work with. Manufacturers have the ability to sell products at a […]


Marketing technology, Technology

How AI Is Tackling Marketers’ Top Video Management Challenges

June 11, 2020

Via: CMSWire

There’s no getting around it — video has become a critical component of a marketer’s content toolbox. With 55% of people worldwide watching online videos every day, it’s an opportunity that no marketer can pass up. Short video formats, in […]


Marketing technology, Technology

Digital marketing during COVID-19 times: Data-driven insights

June 10, 2020

Via: Searchenginewatch

We can see and feel the impact of COVID-19 on a company of any size. By now, many have refactored their business logic by cutting expenses as much as practical, offering contactless delivery options or curbside pickup, etc. Internet marketing […]


Marketing technology, Technology

Customer Success Should Begin Long Before the Contract Is Signed

June 5, 2020

Via: CMSWire

SaaS giveth and SaaS taketh away. The subscription economy changed the game for software companies, smoothing out otherwise lumpy business models and powering bountiful booking backlogs. But shorter contract terms mean that customers can easily defect, which is why SaaS […]


Marketing technology, Technology

If You’re Trying to Control the Customer Experience, You’ve Already Lost It

June 4, 2020

Via: CMSWire

Companies like to talk about being customer centric. The trouble is, the majority are doing more talking than listening. If you look at the most successful companies right now — Amazon, Instacart, Netflix — they’re successful in large part because […]