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Category: Marketing technology


Marketing technology, Technology

Why your content is being ignored and how to fix it

December 11, 2018

Via: Smart Insights

Whether you’re creating content from scratch or refurbishing existing content, your goal should be to engage and entice your target audience effectively on different platforms and, ultimately, prompt action. Your blog posts, videos, infographics, contests and ads all need to […]


Marketing technology, Technology

Social Media Influencers: Mega, Macro, Micro or Nano

December 10, 2018

Via: CMSWire

With the social media influencer market set to be worth more than $10 billion by 2020, we’re starting to see the influencer marketplace take a recognizable shape. That shape can be split into four categories; mega-influencers, macro-influencers, micro-influencers and nano-influencers […]


Marketing technology, Technology

Why Influencer Marketing Is Essential For Your B2B Marketing

December 10, 2018

Via: CMSWire

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy. The experts were part of a panel discussion titled “If You’re Not Doing Influencer Marketing, You’re […]


Marketing technology, Tech News, Technology

How social listening can raise your sales

December 5, 2018

Via: Smart Insights

The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how to make people buy your product or service is extremely appealing. Social media typically fits at […]


Marketing technology, Technology

Web CMS in 2019: From Headless to Content-as-a-Service

December 4, 2018

Via: CMSWire

In the past couple of years, headless has become a major trend in the web content management systems (CMS) market. Numerous startups entered the market with pure headless products, and most traditional CMS vendors have added API layers, providing a […]


Marketing technology, Technology

15 Worst Marketing Buzzwords of 2018

November 28, 2018

Via: CMSWire

Leading marketing technology vendors produce revolutionary AI-driven, revolutionary, synergistic, game-changing martech product that personalizes the omnichannel customer journey for the right person at the right time. Does this sound like every product update pitch you’ve ever heard? We’re all guilty […]


Marketing technology, Technology

3 common reasons why marketers often fail with LinkedIn Advertising

November 26, 2018

Via: Smart Insights

Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with LinkedIn advertising: 1) Understanding LinkedIn’s context and the intent […]


Marketing technology, Technology

5 ways to utilize chatbots for a better customer experience

November 20, 2018

Via: Smart Insights

There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype around their capabilities fueled intrigue about how they were going to change consumer behavior and produce impressive results. However, creating any chatbot experience – […]


Marketing technology, Technology

The 4 Factors Defining Marketing’s Future

November 13, 2018

Via: CMSWire

The topic of “how to fix marketing” has been discussed at such length for so long that it follows not a rutted road but a canyon. The same ground is repeatedly reconsidered from multiple angles. The discussion today centers on […]


Marketing technology, Technology

5 ways to use user-generated content in marketing

November 6, 2018

Via: Smart Insights

User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers are ready to rave about your products or services online. UGC refers to the content that is created by the users […]