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Category: Marketing technology


Marketing technology, Technology

7 tactics to help you stand out as a marketer and get better jobs

March 31, 2020

Via: Smart Insights

To some, a better job means better pay. To some, it’s better flexibility at work. To some, it’s the ability to take on challenging work. Whatever a better job means to you, it’s vital to stand out to get those […]


Marketing technology, Platform development, Technology

How brand management can be enhanced in the age of AI

March 31, 2020

Via: Smart Insights

Meanwhile, AI is slowly but steadily becoming more prevalent in customers’ day-to-day lives. It makes everyday tasks and small chores easier and is quickly becoming more readily available in lots of shapes and sizes to suit customers’ needs. Google and […]


Marketing technology, Technology

How to grow your YouTube rankings with the right SEO tools

March 20, 2020

Via: Searchenginewatch.com

We’re all aware that YouTube’s video consumption grows every year, so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google. There is also a simple fact: YouTube video content will always have lower […]


Marketing technology, Technology

Effective SEO copywriting hints to increase your traffic in 2020

March 19, 2020

Via: Searchenginewatch

This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO copywriting. If you’ve ever written for the web, you definitely know that search engines play some role […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

The email marketing landscape 2019 and way ahead for 2020

March 18, 2020

Via: Searchenginewatch

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing […]


Marketing technology, Technology

17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know

March 17, 2020

Via: CMSWire

Intent data’s importance in the B2B marketing and sales disciplines continues to grow as more teams discover the extensive range of its uses and values. Yet the numerous use cases, various types of intent data, and the terms surrounding them […]


Marketing technology, Technology

Marketing in a Time of Crisis

March 11, 2020

Via: CMSWire

Marketers talk frequently about how being agile and flexible helps them capitalize on shifting market dynamics, changing customer demands and competitive threats. But in reality, most are working to a well-defined marketing plan driven by a budget and technology strategy […]


Marketing technology, Technology

How to Build a Successful B2B Customer Community

March 10, 2020

Via: CMSWire

With today’s emphasis on personalized individual interactions, building an active customer community could be a game-changer for B2B brands. According to The Community Roundtable’s 2019 The State of Community Management report, over 50% of community programs are approved by a […]


Marketing technology, Technology

5 simple truths to define your video marketing strategy

March 9, 2020

Via: Smart Insights

Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as possible. Importantly, brands using video can engage customers more intimately than ever before. Statistics about video […]


Marketing technology, Technology

Six key SEO recommendations that matter in 2020

March 5, 2020

Via: Searchenginewatch

SEO is a super competitive and ever-changing industry. The latest technologies like AI, Google algorithmic updates, and SEO myths are making it tougher to grow your business with SEO. In this guide, I’m sharing top SEO recommendations for 2020 to […]