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Category: Marketing & Advertising


Marketing & Advertising, Technology

5 Tips for Realigning Your Marketing Strategies

April 15, 2021

Via: CMSWire

The mandate for marketers has changed from being “chief storytellers” to “drivers of growth,” according to Liz Miller, vice president and principal analyst at Constellation Research focusing on the chief marketing officer. Miller shared those thoughts in a recent CX […]


Marketing & Advertising, Technology

Using Wikipedia for Content Marketing, SEO

April 14, 2021

Via: Practical Ecommerce

Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not […]


Marketing & Advertising, Technology

Don’t Be ‘LinkedIn Spam’: How LinkedIn Mass Messaging Might Be Hurting Your Brand

April 12, 2021

Via: CMSWire

Whether you’re a small-time business or a Fortune 500 company, it’s essential to make sure your marketing efforts reach their full potential. One of the most effective ways to do this is by using LinkedIn as an avenue for outreach. […]


Marketing & Advertising, Technology

Leverage Social Media for Account-Based Marketing

April 8, 2021

Via: CMSWire

I’m a big fan of account-based marketing (ABM). I like how it forces B2B marketers to be specific about which companies and job titles they’re trying to reach and engage. No made up “Clark the CIO” personas with ABM. Just […]


Marketing & Advertising, Technology

How to Use CX as a Competitive Advantage During Retail Disruption

April 8, 2021

Via: CMSWire

All aspects of retail are being disrupted today. The industry is seeing dramatic gains or losses across channels and, ultimately, brands. Digital has become the epicenter of activity and the disruption is leading to an unprecedented opportunity to use customer […]


Marketing & Advertising, Technology

9 Tips To Better Optimize Your Content Operations

April 7, 2021

Via: CMSWire

According to the Content Science Review, “content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Content operations often require a mix of elements related to people, process, and technology. In the current, uncertainty […]


Marketing & Advertising, Technology

6 Content Marketing Myths Holding Your Business Back

April 2, 2021

Via: CMSWire

Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach for creating and distributing valuable and relevant content to an intended audience, companies worldwide have seen the benefits of proper […]


Marketing & Advertising, Technology

Bringing the ‘Customer’ Back Into Customer Experience

April 1, 2021

Via: CMSWire

The importance of happy customers cannot be overestimated. Harvard Business Review has noted that companies who achieve industry leading NPS scores for several years in a row grow revenue 2.5 times faster than their peers and deliver two to five […]


Marketing & Advertising, Technology

Brand strategy marketing training to win more customers

March 31, 2021

Via: Smart Insights

We’ve got marketing training to strengthen your branded consumer goods company’s relationships with your target audiences. In order to build a loyal fan base, your brand strategy and style need to reflect your overall vision for the business. Having a […]


Marketing & Advertising, Technology

What Is a Content Experience Platform?

March 30, 2021

Via: CMSWire

No one’s going to say there aren’t enough acronyms to describe software that produces, manages and publishes content. Let’s see, we’ve got, WCM, WEM, CMS, DXP, Agile CMS and CSPs. And now it looks like there may be a new […]