Category: Marketing & Advertising

April 15, 2021

The mandate for marketers has changed from being “chief storytellers” to “drivers of growth,” according to Liz Miller, vice president and principal analyst at Constellation Research focusing on the chief marketing officer. Miller shared those thoughts in a recent CX […]

April 14, 2021

Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not […]

April 12, 2021

Whether you’re a small-time business or a Fortune 500 company, it’s essential to make sure your marketing efforts reach their full potential. One of the most effective ways to do this is by using LinkedIn as an avenue for outreach. […]

April 8, 2021

I’m a big fan of account-based marketing (ABM). I like how it forces B2B marketers to be specific about which companies and job titles they’re trying to reach and engage. No made up “Clark the CIO” personas with ABM. Just […]

April 8, 2021

All aspects of retail are being disrupted today. The industry is seeing dramatic gains or losses across channels and, ultimately, brands. Digital has become the epicenter of activity and the disruption is leading to an unprecedented opportunity to use customer […]

April 7, 2021

According to the Content Science Review, “content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Content operations often require a mix of elements related to people, process, and technology. In the current, uncertainty […]

April 2, 2021

Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach for creating and distributing valuable and relevant content to an intended audience, companies worldwide have seen the benefits of proper […]

April 1, 2021

The importance of happy customers cannot be overestimated. Harvard Business Review has noted that companies who achieve industry leading NPS scores for several years in a row grow revenue 2.5 times faster than their peers and deliver two to five […]

March 31, 2021

We’ve got marketing training to strengthen your branded consumer goods company’s relationships with your target audiences. In order to build a loyal fan base, your brand strategy and style need to reflect your overall vision for the business. Having a […]

March 30, 2021

No one’s going to say there aren’t enough acronyms to describe software that produces, manages and publishes content. Let’s see, we’ve got, WCM, WEM, CMS, DXP, Agile CMS and CSPs. And now it looks like there may be a new […]