Category: Reviews

January 22, 2020

Two weeks before the start of basketball season, my son went online to buy a pair of customized sneakers. He selected his team color, put his number on the side, and added the important “C” for captain. He had everything […]

January 15, 2020

By now, marketers don’t need any convincing that consumers care about privacy. The proof is in the numbers. A 2019 Factual survey found 53% of Gen Z and 51% of millennials were either “somewhat” or “very” concerned about data privacy. […]

December 23, 2019

We live a world shaped by experiences. Our experiences with the things we buy and consume determine the actions we take and the products we use. Consciously or otherwise, we share our experiences with our friends, colleagues, and families. This […]

December 18, 2019

It’s that time of year again: a chill in the air, Starbucks holiday cups, Christmas music emanating ceaselessly from every speaker in every store, lines and crowds everywhere, and, yes, 2020 trends and prediction blogs from talking heads across the […]

December 17, 2019

No matter what product you produce or service you sell, you rely heavily on your suppliers to provide the raw or indirect materials and services so you can go to market on time and on budget. But when you look […]

December 12, 2019

If anything is certain, it’s that e-commerce doesn’t look the same today as it did in 1995. A company called “eBay” burst onto the scene that year, and Jeff Bezos shipped Amazon’s first book order. That unleashed a flood of […]

November 20, 2019

Innovation. The digital age. Design thinking. Co-creation. If you’re working in software or in an organization that is making or contemplating the shift towards digitization, you’ve heard these words. Are they buzzwords? They are certainly used as such. And in […]

November 15, 2019

Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new […]

November 12, 2019

Reimagining customer experience (CX) to meet the changing needs of that demanding audience is a primary driver for today’s organizations to embark on digital transformation (DT) projects. However, it’s crucial to the success of CX and DT endeavors that your […]

November 8, 2019

Even though the ecommerce growth rate isn’t spiking like it was half a decade ago, it is still steadily growing year-over-year. Competition is fierce and everyone is scrambling to gain reach and increase revenue. Still, those brands that can develop […]