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Category: Performance management


Mobile Commerce, Mobile Marketing, Performance management

How AMP technology can boost your content strategy

January 21, 2020

Via: Searchenginewatch

It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to […]


Mobile Commerce, Performance management

Voice search ascending: Three areas that require your attention right now

December 2, 2019

Via: Searchenginewatch.com

By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via […]


Mobile Commerce, Mobile Marketing, Performance management

Instagram explains how it uses AI to choose content for your Explore tab

November 25, 2019

Via: The Verge

Instagram has shared new details on how its app uses machine learning to surface content for users, stressing that, when making recommendations, it focuses on finding accounts it thinks people will enjoy, rather than individual posts. The blog post is […]


Mobile Commerce, Performance management

The chatbot impact on ecommerce

October 22, 2019

Via: Get Elastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% […]


App & Site design, Mobile Commerce, Performance management

Ads from influencers you don’t follow are about to hit your Instagram feed and Stories

June 4, 2019

Via: The Verge

Instagram is now allowing advertisers to promote branded content from influencers as ads in the feed and in Stories. That means you might start seeing an influencer’s paid partnership with Old Navy on your screen, regardless of whether you’re following […]


Mobile Commerce, Performance management

CRM for social media – How to optimize your customer service

May 8, 2019

Via: Smart Insights

There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach your customers. […]


Mobile Commerce, Performance management

How to stop wasting resources to improve the customer experience

March 6, 2019

Via: Get Elastic

Today’s customer is barraged by product choices and too much information. They quickly lose attention and affection. Moreover, due to easy access to information, they have figured out how to find the exact product they want at the price they […]


App & Site design, Mobile Commerce, Performance management

Key features putting e-commerce personalization at the top of the retail agenda

January 23, 2019

Via: Smart Insights

The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected they are also becoming more informed, demanding and unpredictable. Given the wide range of options consumers have […]


Mobile Commerce, Performance management

How to adapt your brand identity to better match your customers

January 2, 2019

Via: Smart Insights

Establishing a strong brand identity is like building a healthy relationship – you have to believe in yourself before anyone else can do the same. However, getting your sales team, customer service team and every other department on the same […]


Mobile Commerce, Performance management

The Page Speed update: what SEOs need to know

August 21, 2018

Via: Searchenginewatch.com

Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when […]