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Category: Performance management


Mobile Commerce, Performance management

Is Time To Refine or Scale Back Your Marketing Personalization Efforts?

November 20, 2020

Via: CMSWire

If you’re a marketer (or a marketing technology vendor) banking on personalization strategies for acquiring new customers and retaining existing customers, recent numbers and research findings can be scary: 80% of marketers will abandon personalization by 2025 because of lack […]


Mobile Commerce, Performance management

Ecommerce Stats to Inform Your 2021 Strategy

November 19, 2020

Via: CMSWire

Keeping on top of ecommerce stats and trends is a necessity for anyone who sells online. The ecommerce industry changes fast, especially when world transforming events and phenomena occur, such as Brexit or the coronavirus pandemic. The following ecommerce stats […]


Mobile Commerce, Performance management

How to watch the Apple Silicon Mac ‘one more thing’ event on November 10

November 9, 2020

Via: Apple Insider

Apple’s new event will be streamed live and available to watch online from 13:00 ET on November 10. Here’s how to watch what’s expected to be the launch of Apple Silicon. As with its recent iPhone 12 and “Time Flies” […]


Mobile Commerce, Mobile Marketing, Performance management

How AMP technology can boost your content strategy

January 21, 2020

Via: Searchenginewatch

It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to […]


Mobile Commerce, Performance management

Voice search ascending: Three areas that require your attention right now

December 2, 2019

Via: Searchenginewatch.com

By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via […]


Mobile Commerce, Mobile Marketing, Performance management

Instagram explains how it uses AI to choose content for your Explore tab

November 25, 2019

Via: The Verge

Instagram has shared new details on how its app uses machine learning to surface content for users, stressing that, when making recommendations, it focuses on finding accounts it thinks people will enjoy, rather than individual posts. The blog post is […]


Mobile Commerce, Performance management

The chatbot impact on ecommerce

October 22, 2019

Via: Get Elastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% […]


App & Site design, Mobile Commerce, Performance management

Ads from influencers you don’t follow are about to hit your Instagram feed and Stories

June 4, 2019

Via: The Verge

Instagram is now allowing advertisers to promote branded content from influencers as ads in the feed and in Stories. That means you might start seeing an influencer’s paid partnership with Old Navy on your screen, regardless of whether you’re following […]


Mobile Commerce, Performance management

CRM for social media – How to optimize your customer service

May 8, 2019

Via: Smart Insights

There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach your customers. […]


Mobile Commerce, Performance management

How to stop wasting resources to improve the customer experience

March 6, 2019

Via: Get Elastic

Today’s customer is barraged by product choices and too much information. They quickly lose attention and affection. Moreover, due to easy access to information, they have figured out how to find the exact product they want at the price they […]