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Category: Performance management


Mobile Commerce, Performance management

The chatbot impact on ecommerce

October 22, 2019

Via: Get Elastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% […]


App & Site design, Mobile Commerce, Performance management

Ads from influencers you don’t follow are about to hit your Instagram feed and Stories

June 4, 2019

Via: The Verge

Instagram is now allowing advertisers to promote branded content from influencers as ads in the feed and in Stories. That means you might start seeing an influencer’s paid partnership with Old Navy on your screen, regardless of whether you’re following […]


Mobile Commerce, Performance management

CRM for social media – How to optimize your customer service

May 8, 2019

Via: Smart Insights

There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach your customers. […]


Mobile Commerce, Performance management

How to stop wasting resources to improve the customer experience

March 6, 2019

Via: Get Elastic

Today’s customer is barraged by product choices and too much information. They quickly lose attention and affection. Moreover, due to easy access to information, they have figured out how to find the exact product they want at the price they […]


App & Site design, Mobile Commerce, Performance management

Key features putting e-commerce personalization at the top of the retail agenda

January 23, 2019

Via: Smart Insights

The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected they are also becoming more informed, demanding and unpredictable. Given the wide range of options consumers have […]


Mobile Commerce, Performance management

How to adapt your brand identity to better match your customers

January 2, 2019

Via: Smart Insights

Establishing a strong brand identity is like building a healthy relationship – you have to believe in yourself before anyone else can do the same. However, getting your sales team, customer service team and every other department on the same […]


Mobile Commerce, Performance management

The Page Speed update: what SEOs need to know

August 21, 2018

Via: Searchenginewatch.com

Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when […]


Mobile Commerce, Performance management, Technology, Website design and optimization

SEO strategies and keyword rankings: mobile versus desktop

May 8, 2018

Via: Searchenginewatch.com

While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and desktop follow the same basic principles and best practices, there are nuances and discrepancies that […]


Mobile Commerce, Performance management

Why an Android Phone Makes More Sense Than an iPhone for Your Business

April 19, 2018

Via: Inc.com

Because my firm implements customer relationship management applications, our clients are mostly business owners and salespeople who are on the road and work long hours. Many of them rely on their smartphones (as well, I assume, booze and Ambien) to […]


Mobile Commerce, Performance management, Technology, Website design and optimization

3 Quick Tips to Optimize Your Site for Local Search on Mobile

April 10, 2018

Via: Jeff Bullass Blog

Many people that are new to SEO are often wondering whether mobile and local search go hand in hand. The experts know that the answer is definitely yes! Mobile and local search are a powerful SEO couple. When optimizing your […]