Category: Mobile Marketing

April 6, 2023

Instagram’s added a new info page for businesses looking to maximize their DM connection process, which includes a range of tips and pointers on how to make best use of direct chats to stay in touch with your audience. The […]

April 5, 2023

As it is on all platforms, video sees the highest engagement rates on LinkedIn, which makes it a critical consideration for marketers looking to maximize their messaging on the platform. But what, specifically, works in LinkedIn video promotions. That’s what […]

April 5, 2023

Here’s a salient point for TikTok marketers – TikTok users are more open to ads than general internet users, which means that promotions in the app are likely more welcome than they are on Facebook, Instagram, etc. That’s according to […]

April 3, 2023

The pressure to build engaged communities across multiple social media platforms has skyrocketed, but many companies haven’t empowered their social media managers with the resources they need to succeed. Here’s what life looks like for today’s typical social media manager: […]

March 28, 2023

With Reels gaining more momentum on Facebook and Instagram, Meta’s rolling out some new ad options to help advertisers maximize their promotions opportunities within short-form video clips. First off, Meta’s making its Click-to-Messenger Ads available within Facebook Reels, which will […]

March 22, 2023

Reddit has published a new report on the opportunities it presents for gaming marketers, with significant reach to various groups of dedicated, passionate gamers who are looking for new purchase opportunities. And now may be just the right time to […]

March 10, 2023

As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their marketing strategies. Today 67% of digital advertisers agree that brand safety is a key […]

March 3, 2023

Many social apps start out by offering their services for free. They begin to monetise by offering ads and building their own advertising platforms. But with Apple’s app tracking transparency, marketers have turned to alternatives to grow profits. Social media […]

March 2, 2023

So, not a great start for YouTube’s new Shorts ad revenue share process. Last month, YouTube launched its long-awaited Shorts revenue share program, which essentially pools all of the revenue generated via Shorts ads, then re-distributes around half of that […]

March 2, 2023

Pinterest is testing out a new ‘Premiere Spotlight’ ad unit, which would place a brands’ promotion in the prominent, top-of-screen real estate on the app’s search page. As you can see in this example, Kohl’s, the first partner to test […]

February 28, 2023

TikTok is looking to help more businesses incorporate audio into their promotions, with a new collection of free-to-use audio elements to help spice up your short clips, and align with popular trends in the app. The new Sounds for Business […]

February 27, 2023

You now have more ways to target your ads on LinkedIn, with the platform adding a range of new Service interest attributes, and over 120 new Product interest options, to help refine your audience targeting. As per LinkedIn: “With 90K+ […]

February 23, 2023

Reddit was launched by two University of Virginia students in 2005. A year later, Condé Nast, the venerable magazine publisher, purchased a majority stake in the site. Fast forward to 2023, and the founders are long gone. The site has […]

February 21, 2023

This could be handy – TikTok has added a new element to its Creative Center which highlights how popular specific products are in the app, based on the amount of ads posted that feature the item, along with impressions, view-through […]

February 15, 2023

Snapchat is taking its AR activations to the next level, with the addition of ray tracing in its Lens Studio, which enhances the realism of AR experiences by simulating reflected light on digital objects. It’s fairly subtle in this example, […]

February 13, 2023

Private social networks are the latest addition to the basket of communication channels, and customers are choosing them in droves. Brands want to be a part of it, but unfortunately, the familiar “social media marketing” tactics will have the opposite […]

January 31, 2023

With Super Bowl LVII fast approaching, YouTube has today launched its AdBlitz hub, which is where it will host all of the Super Bowl ads and promotions, providing easier insight into how different brands are approaching their campaigns. As per […]

January 30, 2023

Twitter has taken its next steps towards facilitating payments in the app, with The Financial Times reporting that the company has begun applying for regulatory licenses in US states, the next legal requirement for providing payment services in the app. […]

January 26, 2023

This is an interesting addition for digital marketers – Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response from your business presence in the app. As […]

January 17, 2023

Looking to update your social media marketing process in 2023? Over the first few weeks of the year, we’re publishing a series of tips and notes on how to maximize your online efforts, including pointers on new tools like ChatGPT […]