I’ve been thinking a lot about community these days. Or said another way: I’ve been thinking a lot about how the demand generation to sales prospecting model seems to be breaking down, and that the future of selling needs to be helping. And if I’m right it means we as B2B marketers need to shift our approach from reaching audiences and generating demand to supporting communities and serving hand raisers.
That’s a lot to unpack.
Are You Tired of Being Sold To?
