The report was based on data from a survey of more than 400 B2B sales professionals (practitioners, managers, and executives) from around the world.
Some 46% of respondents say it has been more difficult to close deals since the pandemic began because B2B buyers have put buying decisions on hold and 43% say it has been more difficult because buyers have reprioritized.
More B2B sellers say they are facing a number of common sales challenges since the pandemic began, such as the inability to access content, difficulty gauging engagement on calls, a lack of training to succeed with remote selling, and not having access to necessary technology.
