More organizations have been implementing CDPs over the last year, and these platforms can help bridge the gap between marketing and sales, especially in the B2B realm, where contacts and customer data can get messier and more drawn out than with their B2B counterparts.
Joel Eaton, data architect with open source enterprise software vendor Red Hat, took some time at MarTech to map out CDP technology and show how it can facilitate communication and data sharing between marketing and sales teams.
