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Checklist for a Post-pandemic B2B Surge

May 10, 2021


Many B2B businesses are already experiencing a post-pandemic surge. Certainly the revenue growth is welcome, but it can bring challenges as well. Here is a checklist to prepare for pent-up demand.

B2B Checklist

Communicate out-of-stocks. Supply chains have not stabilized. Some manufacturers are reverting to domestic suppliers for consistency and reliability.

Surprising a customer with delayed or canceled orders due to out-of-stocks damages the relationship. To overcome:

  • Communicate when an item will be available rather than simply displaying “out of stock.” This sets expectations and helps capture orders from buyers that might look elsewhere.

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