Many B2B businesses are already experiencing a post-pandemic surge. Certainly the revenue growth is welcome, but it can bring challenges as well. Here is a checklist to prepare for pent-up demand.
Communicate out-of-stocks. Supply chains have not stabilized. Some manufacturers are reverting to domestic suppliers for consistency and reliability.
Surprising a customer with delayed or canceled orders due to out-of-stocks damages the relationship. To overcome:
- Communicate when an item will be available rather than simply displaying “out of stock.” This sets expectations and helps capture orders from buyers that might look elsewhere.