There’s never been a better time to be a B2B marketer — that seems to be the prevailing sentiment these days. The pandemic has accelerated innovation and digital adoption, creating opportunities for marketers to seize the moment, convert leads and accounts more quickly to revenue, and demonstrate marketing’s return on investment. But the data show a much different side of the story.
The reality is that marketers are burned out, stretched to the breaking point, and currently mulling over the right time to submit their resignations. Just how bad is it? According to Sitecore, nearly 80% of marketers described 2020 as “the most challenging time in the history of their careers.
