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B2B Marketing Fundamentals: Company and Product Names and Descriptions

September 27, 2021

Via: CMSWire
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Getting a product or company name and description right is hard. I’ve written about this before, but recent frustration in trying to categorize products made me think it was a topic worth revisiting.

What’s in a Name?

I have simple rules for naming a product or company: Find a name that is easy to spell, easy to pronounce, and doesn’t mean something derogatory in another language. If you can get the URL and social media handles for the name, you’re done.

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