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Overcoming Customer Data Integration Challenges

February 7, 2023

Via: CMSWire
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Marketers want 360-degree views of customers in order to provide them with the most enticing, personalized messaging. But to have such a comprehensive view of customers, marketers need comprehensive data from a variety of sources.

However, collecting, merging and analyzing this data is a challenge for many, said Sandy Fliderman, founder and president of Industry FinTech Inc. and a former chief technology officer.

“Data integration can be a complex and challenging task because data sources may have different structures and formats and may be stored in different locations,” he said. Additionally, there may be concerns about the quality and integrity of the data, as well as the ability to handle large amounts of data in terms of scalability and performance, he noted.

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