Much of the buzz around data over the past few years has been about big data and how organizations are using large data sets to give them a business edge. However, due in no small part to the pandemic, small data is moving into the spotlight.
Small Data Is Not New
According to Bryan Philips Cupertino, Calif.-based In Motion head of marketing, small data is the opposite of big data. It is a term that describes data sets with fewer than 1,000 rows or columns.