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Is Your Data Really Safe?

October 6, 2022

Via: CMSWire

We all know that companies collect and keep our data.

And there’s a purpose for this, usually. That data is what creates personalized, relevant experiences that keep us coming back again and again. Like product recommendations based on what you’ve already bought or an email that addresses you by name.

But what you might not know, as a consumer or even an employee, is where that data goes. Or who has access to it.

It’s not uncommon for companies to store their data off-site. In fact, a lot of brands rely on third-party storage, data processing and analytics solutions, especially cloud-based ones. But that convenience might come at a cost.

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