While many business owners often feel overwhelmed by online reviews, small businesses need them to survive. In fact, 92% of consumers read online reviews before making purchases, and they trust those reviews as much as they trust recommendations from friends and family. Consumers are also more likely to choose a small business if they read positive reviews about that business.
Reviews can also boost sales and SEO, leading to a higher search ranking, since reviews are social proof (social proof is the idea that if others like your business then it’s safe for me to like it – everyone else is doing it, right?).
