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Google Data Studio Introduces a Microsoft SQL Server Connector

November 5, 2021

Via: CMSWire

The launch of a new Google Data Studio connector isn’t typically something to write home about. But among the latest rolling updates to Google Data Studio, a beta connector to Microsoft SQL server merits interest. Google’s Microsoft SQL 2017 Server connector for its cloud-based platform makes it easier to bring data from Microsoft SQL databases into Google Data Studio.

Until now, two choices were possible for working with Google Data Studio and Microsoft database services. Analysts either had to use a Microsoft solution such as Power BI or they had to export the data in one step, then import the data into Data Studio. With the connector, users can rely on Data Studio to integrate the data into familiar tables.

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