After Google decided to eliminate paid-search text advertising on the right-hand rail of its search results, the cost per click for paid-search advertising had indeed increased, one agency says. Last month, Google stopped serving ads on the right side of its search engine query page and added a fourth paid-search ad above, and up to three beneath the organic search results.
Performance marketing agency Performics told Search Marketing Daily that it saw higher CPCs in the first couple of days after the Google change of 20 February. But its US President, Scott Shamberg, thinks that as the market settles it won’t become more difficult to bid into the top four positions. Marketers should become more strategic in their bidding approach, but that has always been the case, he says.
