BlueOcean, a company known for its platform for analyzing brand sentiment, has announced plans to release an application programming interface (API) that will let third-party applications access analytics data. The API will be available later this year.
The immediate goal, according to an example given by BlueOcean co-founder Grant McDougall in a statement, is to make it easier for financial services firms to employ a public BlueScore API to incorporate brand sentiment analytics created in real time within their financial forecasts. The BlueScore API provides access to time-series data that enables financial institutions to continuously track specified investment categories, such as food and beverage, automotive, health care, energy, and computer software in a way that aligns with how they invest in baskets of stocks, McDougall said in a statement.
