Almost 8 out of 10 consumers in Europe abandoned their online shopping cart at least once within the last six months. Within the last month, the percentage is still 39 percent. And almost a third of people never returned to complete the purchase, new research shows.
The research was done by B2C Europe, which wrote a mini-guide about lost sales online. The full service provider of fulfilment, distribution and return solutions interviewed more than 2,400 people from the United Kingdom, France, Germany, the Netherlands, Belgium, Spain, Italy and Switzerland.
