Online companies collect large amounts of customer data and it’s often tragically underutilized. User data can be used to personalize communication with your customers and prospects, 74% of whom get frustrated when content isn’t personalized to the interests they have already supplied to an online company.
For ecommerce companies in particular, a more personalized shopping experience can help you form stronger bonds with both loyal and potential customers alike, increasing customer acquisition and lifetime value. After all, wouldn’t you prefer to buy from someone who knows your name rather than addressing you as “Valued Customer”?
